Week 6 Writing Assigment

Located Cupertino, California is headquarters for Apple Inc., a company known for the production of items such as the iPad, iPhone, and iPod and to date, has estimated quarterly revenues of approximately $46.33 billion. Apple Inc. was incorporated on January 3, 1977 by then CEO Steve Jobs (Author, Unknown, Doc. DC300559, 2012). Due to the untimely death of Jobs in 2011, Tim Cook was named the successor of Jobs, was named current CEO of Apple Inc.

            In an article composed for The New York Times, we were introduced to the concept of Siri, or the personal assistant application developed by Apple. The article was very compelling as it introduced us to what very well could be the future of what is called search now (Lohr, Steve, The New York Times, (2011a), p.B4). See, while Siri may be relatively new to most Apple consumers, she has been impressing technologists’ since she was a product of the Pentagon’s Defense Advanced Research Projects Agency (Lohr, Steve, The New York Times, (2011b), p.B4).  In the article we were also introduced to the fact Siri is an evolving intelligence application used for things such as making dinner reservations and answering simple questions (Lohr, Steve, The New York Times, (2011c), p.B4). For Apple, Siri opens the door to getting into the search business of the future.

            Approximately two years before the death of Steve Jobs due to pancreatic cancer, Walter Issacson was asked to compose a biography of the life and times of not only Jobs, but his journey with Apple as well. The book was entitled “Steve Jobs” and is the captivating story of not only the man himself, but of the company he had high dreams of in younger years; Apple (Issacson, Walter, Steve Jobs, 2011). While reading the story you may experience a range of emotions anywhere from laughter to tears, while showing the constraints placed before not only a man, but the company as well.

            In conclusion, Apple Inc. is the tale of two boys with a dream that went on to produce one of the most widely known household names. It takes you through the ups and downs associated with a starting a company, and the constraints in making it a widely known and marketable product, while also proving that if you continue to nurture your dreams, they can and will become a success.

            While researching Apple Inc., I realized there is an abundance of information available that makes it difficult to write a 5-600 word essay on the company. However, it brought to light the importance of research and writing skills for my planned course of study, as in the medical field, research is encountered at all levels and not limited to only doctors and scientist. During my writing I realized that the library was a great help while also being a slight bit complicated. It allowed me a chance to overview companies that I would possibly consider for employment, however, due to the abundance of articles provided made finding the “perfect” articles for review slightly difficult.  Over all, I enjoyed the experience and ability to further my own knowledge of a company that produces many of the products I use on a daily basis.

                                                              References

Author,Unknown, Apple Inc. (AAPL) 2012 Doc. DC300559

Issacson, Walter, Steve Jobs, 2011

Lohr, Steve, (2011a) With Siri, Apple Aims at Search, The New York Times, p.B4

Lohr, Steve, (2011b) With Siri, Apple Aims at Search, The New York Times, p.B4

Lohr, Steve, (2011c) With Siri, Apple Aims at Search, The New York Times,p.B4